Insurance & Financial

Working in highly regulated industries doesn’t mean you can’t be highly creative. I’ve brought a writer’s touch to everything from multi-page sales materials to mobile apps for Fortune 50 firms.

Let's Talk About You Flagship Piece

Let's Talk About You Flagship Piece

This In-Office conversation starter features simple, relatable categories on one side, with corresponding, thought-provoking questions on the other.

Let’s Talk About You In-Office Posters

Let’s Talk About You In-Office Posters

We created in-office posters to pique customers’ interest.

Let’s Talk About You Spiral-Bound Flipbook

Let’s Talk About You Spiral-Bound Flipbook

Our waiting-area flipbook brims with relatable financial anecdotes.

Let’s Talk About You Style Guide

Let’s Talk About You Style Guide

Our Style guide gently leads State Farm agents and agency partners towards smarter ways of talking about finances.

Vehicle Owner’s Hub

Vehicle Owner’s Hub

How do you bring to life a Vehicle Ownership Experience website? It’s all about empathizing with the driver.

Rate Reduction Letters

Rate Reduction Letters

Who says DM letters about rate reductions can’t be kind of cool?

Uber Rideshare Coverage

Uber Rideshare Coverage

If Uber Drivers didn’t know they needed better protection, now they do.

Florida New Construction

Florida New Construction

To reach new construction homeowners, we appealed to their olfactory senses.

Basic Homeowners Coverage

Basic Homeowners Coverage

Younger homeowners want a different kind of protection. I immersed myself in their world.

Small Business Products

Small Business Products

Here I empathized with small business owners and their financial and coverage needs.

Driverless Cars Initiative

Driverless Cars Initiative

Self-driving cars are coming fast. Here’s a smart way to use them today.